How Creative logos affect your brand.
A successful brand should represent a company’s personality, its unique selling points, its heritage or perhaps even it youthfulness if it’s a new company. If a company was a person … Continue reading
How do colours determine the way your customers shop and how can you entice new customers to shop with you just by using colours?
How do colours determine the way your customers shop and how can you entice new customers to shop with you just by using colours? There are many factors that determine … Continue reading
Ensure a high conversion rate from your landing page.
A landing page is a web page that allows you to capture a visitor’s information through a conversation form. Landing pages are essential for generating new leads and become important … Continue reading
How to fuel your Fathers day eCommerce sales.
Fathers day, although it’s not as busy as Cyber Monday or Christmas even Mother’s Day, is one of the top shopping days of the year, meaning big business for e-retailers. … Continue reading
What is a responsive website and why do you need it?
Responsive websites have been around for a while now, but what are they, why do you need one and how could they benefit you? Firstly, a ‘responsive’ website is one … Continue reading
Vote seeking to boost UK economy – Will the March budget be politically motivated?
Wednesday March 18th, will see Chancellor George Osborne’s final budget announcement of this UK coalition government; it’s a speech that many have predicted will include few of the vote winning … Continue reading
Top Tips on boosting online sales and overcoming cart abandonment.
Top Tips on boosting online sales and overcoming cart abandonment. Any business selling online should optimise their shopping carts and Ecommerce sites to suit the customer’s preferences. According to a … Continue reading
Put the date in your diary for Black Friday deals 2015! – Only 7 weeks to go!
For online retailers it’s the most critical time of the year… Black Friday falls on the 27th November this year, and with it being bigger and better than ever before, … Continue reading
Personalise customers shopping experience with Sparkstone CRM.
Sparkstone CRM offers businesses the opportunity to easily and effectively gather data needed to provide a tailored service for each individual customer. These days, personalisation isn’t just about adding a … Continue reading
Top tips for maximising your eCommerce website
Here are a few tips to help you maximise and grow your online conversations to boost sales from your eCommerce site: #1. Keep it simple – don’t over-do it! It’s … Continue reading
Improve your conversation rates via A/B Split testing.
A/B split testing – how to improve your conversation rates via A/B split testing. Have you ever noticed that some emails do better than others? – A single email can … Continue reading
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