EPoS, E-commerce, Mobile, Websites, Graphic Design
For online retailers it’s the most critical time of the year…
Black Friday falls on the 27th November this year, and with it being bigger and better than ever before, 2015 is set to be a winner!
What is Black Friday?
Beginning in the early 2000’s in the United States, this huge shopping event is usually held on the Friday that follows Thanksgiving. It kick starts the Christmas season and signals the start of early opening and later closing hours for many retailers in the run up to Christmas.
The UK’s own foray into the hysteria of Black Friday initially took place in 2003 in London, hosted by UK retailer Currys. However more and more UK based retailers adopted the marketing scheme and it hit the UK with full force when the popular online retailer Amazon, introduced it again in 2010. Year-on-year Black Friday sales figures have continued to rocket since then, with last year (2014) said to be one of the ‘busiest days on record’ with like-for like sales released by the Office for National Statistics rising by 6.4% compared to the previous year and online sales alone increasing by 12.9% compared to 2013.
More mobile users than ever before…
In 2014, There were more mobile users than ever before, with 59.8% of traffic coming from mobile devices – this shows that mobile is becoming the dominant channel for online shopping. If you’re an online retailer and are wondering if your site caters for mobile shoppers ask yourself these quick questions…
Was the answer “no” to any of these? Then it’s time to get in touch with Sparkstone to optimise your mobile site so it can really meet customers’ expectations this Christmas!
So what’s Black Friday 2015 going to look like?!
With it now being less than 2 months until the Christmas madness begins (if it hasn’t already?!) retailers everywhere are getting ready for the biggest weekend of retail hoping to smash their current sales records.
The likelihood that Black Friday will be even bigger and better than last year is pretty high! More commercials, bigger promotions and lots of deals are in order in the lead up to Black Friday.