Sparkstone -Multichannel retail software

EPoS, E-commerce, Mobile, Websites, Graphic Design

Top tips for maximising your eCommerce website

Here are a few tips to help you maximise and grow your online conversations to boost sales from your eCommerce site:

Print#1. Keep it simple – don’t over-do it!

It’s easy to get carried away with fancy designs and lots of advertising with the desire to make it look striking, but while your appearance helps with your branding and image, your website, especially the process of product review, selection and checkout, needs to be as easy to navigate, as possible.

The best way to find out if your eCommerce site is too complex is to ask yourself these questions:

  • ‘So what?’ – What is it presenting to the viewer, are they going to be interested in the content?
  • Does it add anything to your current page, or is it shifting the focus?
  • Does it enhance the product specs?

If you can’t answer these questions – take the content out.

#2. If viewers can’t find or understand what they need to know about your products, whether it be delivery costs, returns policies or what payment methods you provide, you will get a high rate of abandoned carts – 28% of shoppers will abandon their shopping cart if presented with unexpected shipping costs – so making sure your prices are clear is high on your importance list.

#3. First impressions are everything – they lead to longer visit durations. 1/10th of a second is all it takes to form that very important first impression and determine whether they’ll stay or leave.

Make sure the elements listed below look great to create the initial wow factor!

#4. Use high class, appealing photography of both your products and services throughout your website and make sure the main imagery is strong and interesting. Visitor’s eyes fixate on a main image for an average of 5.94 seconds. Having the appropriate images of your offerings could be the difference between someone purchasing something or abandoning your site for a competitor.

Having beautiful photography doesn’t have to set you back hundreds of pounds, using just your time and patience you can capture the right images of your products and/or services to entice people to take a look through your offerings and become a customer. Try to create a consistent look across all photography throughout your eCommerce website to help the overall experience look professional.

“By using high-class photography, we are able to evoke the color and texture of our fudge so that we can invite online shoppers into our kitchen, the heart of our business.” – Giancarlo Di Sotto. The Fudge House.


#4. Database speed is everything – your eCommerce site will come to a halt if your database isn’t going at 100mph. Customers are unforgiving when it comes to slow websites, 40% abandon a website that takes more than 2 seconds to load with 42% expecting a web page to load in less than 2 seconds. Sparkstone eCommerce is designed to be fast, making customers less likely to bounce due to slow page loading speeds and also helping to improve your search rankings as Google penalises slow websites.

#5. Don’t forget to link your social media accounts! Not only does social media provide a great place to get conversations about your products started, social engagement is great for increasing traffic to your site.

Nowadays everyone is on social media, whether it be Facebook and Twitter or Pinterest and Instagram, and a lot of people use it to share, like and post about future or recent purchases. It gives customers a direct way of contacting you – and vice versa, making business more welcoming. It’s a great way to get referrals and find out what products are a hit and what are not so popular. Additionally, customer service can be handled through all social media sites and makes a more efficient way of reaching a wide audience.

If you are looking for an eCommerce solution for your new project or to help with the redevelopment of your current site, please get in touch. Call: 01489 795 000


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This entry was posted on April 23, 2015 by in Uncategorized.

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Sparkstone Retail Software manages customers, products & orders from multiple channels. Packed with over 50 modules to improve your productivity, your customers' experience and ultimately your profitability.

Whether you have fifty outlets or a single store, one warehouse or many, we supply one of the most fully featured epos, ecommerce and mobile commerce solution available.

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