EPoS, E-commerce, Mobile, Websites, Graphic Design
Responsive websites have been around for a while now, but what are they, why do you need one and how could they benefit you?
Firstly, a ‘responsive’ website is one that provides an ideal viewing experience by automatically adjusting to your browser window size – it’s a technique that is used for building websites to work on mobile devices, tables and desktop screens. With mobile usage constantly expanding, mobile responsive or adaptive websites have become essential for any business – over 20% of Google searches are performed on a mobile device.
When a user views a responsive website on their desktop device, they see the ‘full’ version of the site, but when viewing on a smartphone or tablet, responsive design presents them with an altered version, which has been adjusted to fit onto a smaller screen, perhaps with a different orientation (i.e. portrait instead of landscape).
Where responsive design differs from adaptive design is that all of the images and content of the website is loaded into the browser, making it accessible to the viewer. Adaptive websites instead deliver a different set of page templates, sometimes with alternative or drastically reduced content, which can help to speed up page load times. But many studies show that customers can find this frustrating as they would prefer to see ALL of the website content.
With mobile users spending more money per purchase than customers on desktop websites, it’s surprising that many businesses are yet to pick up on this trend and convert their site to a responsive one.
Sparkstone Creative’s recent website for ‘Marquis by Waterford’ is a great example of responsive design. Ideal for mobile and tablet use, it showcases their products with high quality images and utilises every pixel of available screen space.
Take a look here: www.waterfordmarquis.com
But why should you go responsive?
Responsive design is about providing the optimum user experience and enabling visitors to consume content on any website through the device of their choice. As our phones become the key route to finding goods and services online, the need to have a responsive website has become more important than ever before for almost any business.
Internet content is growing rapidly and without a mobile-friendly website your ability to attract online visitors isn’t certain. If you’re not providing a stress-free, easy to read website, your customers will bounce off within seconds and find a competitor’s site that is easier to use. The future of the web is mobile and making your website responsive is a small price to pay for the benefits it will bring.
A great example of responsive Ecommerce design is Sparkstone’s latest website for Park Cameras – www.parkcameras.com
Sparkstone redeveloped Park’s ageing website using our latest Content Management System (CMS), built on .Net technology. It’s a revamp that was immediate in its impact, with onsite conversations increasing by 150% in the first few weeks go live – read more on Park Cameras story here…
Want to know more or need your website made responsive call Sparkstone on: 01489 795 000.