The Long Tail approach applied to retail and marketing
In October 2004 the idea of a ‘Long Tail’ graph was popularized by Chris Anderson in an article for Wired magazine. To put it simply, Long Tail describes a skew in the distribution of … Continue reading
July 31, 2012 · Leave a comment
5 Great Offline Marketing Ideas – Guest Blog
When it comes to marketing their business, most people are jumping on the digital bandwagon and staying there. Some marketers don’t believe that there can be success by marketing offline, … Continue reading
June 28, 2012 · 3 Comments
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