A successful brand should represent a company’s personality, its unique selling points, its heritage or perhaps even it youthfulness if it’s a new company. If a company was a person … Continue reading
How do colours determine the way your customers shop and how can you entice new customers to shop with you just by using colours?
How do colours determine the way your customers shop and how can you entice new customers to shop with you just by using colours? There are many factors that determine … Continue reading
A/B split testing – how to improve your conversation rates via A/B split testing. Have you ever noticed that some emails do better than others? – A single email can … Continue reading
Question: Most marketers know that personalisation is a great way to boost conversion rates from ads. But have you actually weighed up the extra cost of creating all that personalised content? … Continue reading
“.5% fall equals joint lowest on record” – not good for savers but potentially excellent for the high street. Whilst people should stash the cash for a rainy day, the … Continue reading
For over a decade now the goal of many retailers has been to have a business strategy that allows them to sell in-store, via catalogues, over the phone, or online … Continue reading