EPoS, E-commerce, Mobile, Websites, Graphic Design
The festive season is a key time for online trade, now more than ever. Over 13% of sales that’s around £4.7 billion set to be made online this December.
With Microsoft selling twice as many Windows Phones the week before Christmas 2013 versus the whole year of 2013, and many devices becoming affordable, more and more people are opening smartphones and tablet gifts from loved ones.
The moment they are unwrapped, many of these devices will be put straight to use in search of a great deal. Many sales are already underway on Christmas Day itself – and with most stores closed for the bank holiday, keen bargain hunters will be surfing the web to try out their new device!
So in light of this, is your Ecommerce ready to deliver this Christmas?
Mobile and tablet users have different intentions than desktop users. This means they want information quickly, effortlessly and in fragments. Purchases made via mobile are often impulsive buys and some statistics show that mobile users spend more money per purchase than customers on desktop websites.
This highlights the importance of optimising your mobile experience to your customers’ needs in the relation to how they will most likely to be browsing your website. By making the path to purchase clean and straightforward and making your products/services easy to view, you’ll draw more mobile users to your site.
If your mobile website is difficult to navigate round, customers are more likely to go to the competition than to visit you on a desktop computer, take a look at your website on a smart phone or tablet, and ask yourself these quick questions:
Was the answer “no” to any of these? Then it’s time to get in touch with Sparkstone to optimize your mobile site and get ready to deliver this Christmas!