Sparkstone -Multichannel retail software

EPoS, E-commerce, Mobile, Websites, Graphic Design

2014 is set to be a very mobile Christmas

SetToBeAMobileChristmas

The festive season is a key time for online trade, now more than ever. Over 13% of sales that’s around £4.7 billion set to be made online this December.

With Microsoft selling twice as many Windows Phones the week before Christmas 2013 versus the whole year of 2013, and many devices becoming affordable, more and more people are opening smartphones and tablet gifts from loved ones.

The moment they are unwrapped, many of these devices will be put straight to use in search of a great deal. Many sales are already underway on Christmas Day itself – and with most stores closed for the bank holiday, keen bargain hunters will be surfing the web to try out their new device!

So in light of this, is your Ecommerce ready to deliver this Christmas?

shutterstock_229694008

Mobile and tablet users have different intentions than desktop users. This means they want information quickly, effortlessly and in fragments. Purchases made via mobile are often impulsive buys and some statistics show that mobile users spend more money per purchase than customers on desktop websites.

This highlights the importance of optimising your mobile experience to your customers’ needs in the relation to how they will most likely to be browsing your website. By making the path to purchase clean and straightforward and making your products/services easy to view, you’ll draw more mobile users to your site.

If your mobile website is difficult to navigate round, customers are more likely to go to the competition than to visit you on a desktop computer, take a look at your website on a smart phone or tablet, and ask yourself these quick questions:

  • Does it load in less than three seconds?
  • Is the content easy to read?
  • Is it easy to navigate round?
  • Is the call to action buttons easy to recognize?
  • Does it provide a good user experience?

Was the answer “no” to any of these? Then it’s time to get in touch with Sparkstone to optimize your mobile site and get ready to deliver this Christmas!

Source:

http://www.bqlive.co.uk/2014/11/11/tablets-take-a-grip-on-christmas-sales/

http://www.barclays.com/news/2014/November/UK-retailers-feeling-upbeat-about-christmas.html

http://www.huffingtonpost.com/ian-mills/5-reasons-you-absolutely-_b_5122485.html

http://www.fastcompany.com/1809535/tablet-users-spend-50-more-purchase-smartphone-owners

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This entry was posted on November 24, 2014 by in Uncategorized and tagged , , , .

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TRUE MULTICHANNEL SYSTEMS

Sparkstone Retail Software manages customers, products & orders from multiple channels. Packed with over 50 modules to improve your productivity, your customers' experience and ultimately your profitability.

Whether you have fifty outlets or a single store, one warehouse or many, we supply one of the most fully featured epos, ecommerce and mobile commerce solution available.

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