EPoS, E-commerce, Mobile, Websites, Graphic Design
For over a decade now the goal of many retailers has been to have a business strategy that allows them to sell in-store, via catalogues, over the phone, or online through an e-commerce store. In recent years this has also grown to include mobile channels such as dedicated apps or mobile versions of the main website.
Until now the term ‘multi-channel’ has sufficiently described this range of selling platforms but it also describes channels which are often quite separate in their data and systems.
In today’s digitally connected world consumer behaviour and shopping habits are continually evolving. Many customers are now looking for ways to complete transactions in a different location to where they started it or even on a different platform to where they originally expressed interest in a product.
Customers want the option to try on a product in one store, then purchase the same item online, at a time which is more convenient for them and sometimes at a better price.
Omni-channel retailing strings together the buying process across all the various touch points of a multi-channel business. The term also applies to retailers themselves and describes how they can coordinate brand and marketing activities across their websites, emails, catalogues and in-store.
Sparkstone Technology offers ways of aggregating the data from all these retail channels into a single, managable system that updates in ‘real-time’ so each point of contact with the customer has the latest information on product availability and pricing.
We’re also developing systems to enable retailers and even their suppliers, to gain greater control so each of these customer touch points is on brand and on message.
By giving your customers buying opportunities that suit their schedule, their budget or their technology preferences, you’ll gain greater loyalty as customers find it more and more of a no-brainer to shop with you all the time. In many cases shoppers may even start to associate your brand as the only source for certain products.
Click here to read more about the growth of omni-channel retailing