EPoS, E-commerce, Mobile, Websites, Graphic Design
Old tactics such as directory submissions and forum linking are slowly becoming less useful for ranking. Earlier this year we saw two major algorithm releases from Google called ‘Panda’ and ‘Penguin’, each had a different purpose.
The Panda Update was designed to target websites and blogs that have poor quality content, articles that are stuffed with as many keywords as possible, which offers no real value for the reader. The Google Penguin Update was launched shortly released after Panda and focuses more on tackling spam, keyword stuffing, keyword cloaking, unnatural linking and punishing websites that do not follow Google’s quality guidelines. The above tactics are known as black hat SEO techniques and will cause your website to be penalised if detected by Google, which will have a negative effect on all of your SEO efforts.
You’ll find hundreds of blogs telling you that content is king and needs to be completely unique. This is the best advice that you’ll find and it’s the easiest to follow. Start writing articles yourself or find someone within your company to do it for you (Sparkstone copywriting service). After all it’s the people within your business who know your company best and will have the most useful and captivating content to share with your target audience.
When writing content for a blog or website make sure that it’s written with the user in mind rather than using tactics such as keyword stuffing to target search engines. Creating unique content, which engages the reader with questions and insightful information will have a much greater chance of improving your website rank over time. An article that has been well written and covers a topic in great depth is more likely to be shared with friends and colleagues rather than an article stuffed with keywords that makes little sense.
We have listed a few general SEO tips for Ecommerce based websites below:
SEO Tips for Ecommerce product pages:
Useful plugins: If you have a WordPress blog we would recommend that you install the Yoast SEO all in one pack as it provides a checklist for each Post / page to ensure that it’s fully optimised.