What is Brick, Click and Flip retailing?
The term brick, click and flip is used to describe multichannel retailers, usually with sales channels that include:
- A bricks and mortar store (or multiple stores)
- An e-commerce website selling goods online (now also includes mobile commerce websites and apps)
- A printed catalogue, which customers can use to browse products before ordering either via a postal order form, or via a telephone ordering service.
Good examples of brick, click and flip retailers include: