EPoS, E-commerce, Mobile, Websites, Graphic Design
A few months ago I posted a blog focussing on the growing class divide between our high street shippings areas in Britain. Whilst some town centres have fallen into decline or been overrun with charity shops and pound stores, other centres in more wealthy towns have prospered with a growth in high end retailers.
The example I gave back then was Chichester on the south coast and I recently went back there to see if the trend has continued.
At time of my original article the town’s Dorothy Perkins store had recently closed along with several other mainstream retailers. On my latest visit the empty store has now been rejuvenated with a bright, stylish and almost spa like customer experience from home interiors company ‘The White Company’.
It’s an amazing transformation for this once corridor like shop, which in it’s Dotty P days was dark and uninspiring.
However, this isn’t the shop I allude to in the title of this article…
That honour goes to a store just 50 yards up the road at top of Chichester’s North Street.
Fashion retailer, Jack Wills has recently taken over a once neglected Georgian house that had for many years served as offices for a department of the local council.
With beautiful interior design and some skillful attention to detail, the Jack Wills team have created what could possibly be the best looking retail store in Britain.
This sort of transformation isn’t new in the Jack Wills chain of stores (take a look the Winchester store above to see what I mean) but the new Chichester store really is something else.
Granted, the south coast has some equally dramatic store fronts (check out the Hollister store above in West Quay Southampton), but the JW experience both inside and outside of their stores is a masterclass in brand consistency and lifestyle marketing.
Send us your photos now, and we’ll put together a gallery of the best looking stores in Britain.