EPoS, E-commerce, Mobile, Websites, Graphic Design
Great blog post
I read this article a little while ago and have been pondering about how to respond. Finally I was spurred to write this by a tweet I saw yesterday that suggested it was OK to “ignore” the consumer in categories such as pet food, baby food and toys. That was my ‘tipping point’.
The article suggests that the distinction between consumer and shopper is not relevant anymore, and maybe never was. Now that the path to purchase is a little complicated, and that we can’t merely draw the artificial line between ‘in-store’ (shopper) and ‘out-of-store’ (consumer) then actually we should forget about any distinction between consumer and shopper.
I didn’t hear the presentation in question, so I can’t say how much of the article is Ms. Grant’s words, and how much is in the mind of the writer, but in terms of the key thrust of the article – with…
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