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Great blog post

Mike Anthony @ engage consultants

I read this article a little while ago and have been pondering about how to respond. Finally I was spurred to write this by a tweet I saw yesterday that suggested it was OK to “ignore” the consumer in categories such as pet food, baby food and toys. That was my ‘tipping point’.

The article suggests that the distinction between consumer and shopper is not relevant anymore, and maybe never was. Now that the path to purchase is a little complicated, and that we can’t merely draw the artificial line between ‘in-store’ (shopper) and ‘out-of-store’ (consumer) then actually we should forget about any distinction between consumer and shopper.

I didn’t hear the presentation in question,  so I can’t say how much of the article is Ms. Grant’s words, and how much is in the mind of the writer, but in terms of the key thrust of the article – with…

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This entry was posted on July 31, 2012 by in Uncategorized.

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Sparkstone Retail Software manages customers, products & orders from multiple channels. Packed with over 50 modules to improve your productivity, your customers' experience and ultimately your profitability.

Whether you have fifty outlets or a single store, one warehouse or many, we supply one of the most fully featured epos, ecommerce and mobile commerce solution available.

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