EPoS, E-commerce, Mobile, Websites, Graphic Design
This blog post by CATHERINE RYAN HOWARD is actually much wider reaching in it’s subject matter than I think she originally intended.
As the the internet and other digital media have evolved and taken over our lives during the past 10-15 years, you could easily assume that printed media such as books, magazines and even marketing brochures are now a thing of the past. But thankfully for graphic designers and illustrators this medium is still going as strong as ever, both with new and innovative printing techniques and materials, but also some retro styles such as screen printing & letterpress making a comeback.
For many people, reading something on an actual physical piece of paper or card is just as important as the content itself. The thickness, texture and colour of the materials all add to the user experience of an item – a term which we here constantly in the digital world but actually has many more levels of refinement when applied to print.
For marketers, printed media still offers a highly effective way of reaching your audience both in terms of it’s relative longevity compared to digital, but also because it allows you to communicate so much more about your brand.
Ok, so you can give your website a background image that looks like polished mahogany or expensive silk, but does this really translate the same quality image as a finely embossed brochure cover with spot varnished product photos and matte UV inside pages?
Don’t get me wrong, I’m not trying to promote print over digital (after all I do work for an agency selling e-commerce websites), but remember to consider all media and formats when considering your marketing spend for the next 12 months.
Sparkstone’s design team have years of experience producing corporate branding and other printed materials. From letterheads and business cards through to brochures, flyers and poster design – we have the experience to make your printed marketing material a repeat visit item for customers.