EPoS, E-commerce, Mobile, Websites, Graphic Design
When it comes to marketing their business, most people are jumping on the digital bandwagon and staying there. Some marketers don’t believe that there can be success by marketing offline, but these people simply don’t know what to do and how to do it. If you want to reach people, you have to go where they are, and contrary to popular belief, not everyone is online. The following are five great ideas for offline marketing.
1. Create brochures and flyers with a twist.
Believe it or not, some people still like having that hard piece of paper in their hand to refer to when they want more information, and having brochures and flyers is a great way to do that. Make sure that your flyers and brochures are attractive and are not bombarded with copy, but also provide enough copy to get the point across and highlight your benefits. Plus, as a side bonus, you may want to track the success of your printed materials with call tracking.
Call tracking means that you create a different phone number for people to call. Determine where you’re going to place your brochures and flyers, and assign each location a separate number. This way, when someone calls in, you know exactly where they picked up your brochure. If you get a ton of phone calls from one area and none from others, you now know where to reach your audience successfully, and you can focus your marketing efforts on these areas.
2. Start sending direct mail.
It may seem outdated, but some people still love it. Before you do this, though, you have to know your market. Direct mail pieces that are more specific and detailed will generate better results, so it’s important that you know if your clients are young, middle aged or elderly as well as their marital status and other pertinent information. By providing your potential clients with information they can relate to, you’ll have a better chance of getting their business. You may need to create multiple direct mail pieces to ensure that you attract the right clients with the right messaging.
3. Be a sponsor.
There are numerous non profits in your area holding special events. A great way to get your name out there is to sponsor one of the events. As a sponsor, you receive plenty of perks, such as banners, posters and t-shirts with your name or company logo on them. This will help you get your name in front of a large group of people. The best thing about sponsorship is that people will associate your company with giving back, which is an extra plus for your company. Your generosity will go a long way, and it will certainly provide you with business.
4. Get personal.
After a meeting or introduction, hand write a card to thank the client or the prospective client for taking the time to meet with you. When things are handwritten, it shows that time was actually taken in order to create it, and it’s not just some mass produced item on the market trying to get a sale. If a client or prospective client sees that you took the time to personally write them and thank them, they’ll be touched by your effort and more inclined to choose you when it comes time to making a purchase.
5. Use hold time effectively.
Instead of flipping on the elevator music for your customers when they’re on hold, create detailed messaging that relates to your company and the products you offer. You may just find that when you get back on the phone, they’ll want to learn more about something they heard while on hold.
So before you completely rule out offline marketing, take a chance and see what it can do for your business. You may be shocked at the results.
Isaiah Blackwell lives in Miami. He likes to write in his spare time and has recently been telling others about the best Florida printing companies.
This guest blog, was supplied by Meyta, she supports the Wideawake charity and if you want to show your appreciation for her blog post why not visit their website and forward a link to this blog to all your contacts.