EPoS, E-commerce, Mobile, Websites, Graphic Design
Retailers are constantly battling it out in order to be the main contender in their sector and reaching number 1 in the search engine rankings is the latest round in that battle. Getting a high page ranking for any chosen keyword is not an easy task, especially as the more simple keywords like “clothing” or “fashion” will either be taken or extremely expensive to secure. It’s more important to focus on niche keywords or phrases such as “summer blouses” or “linen trousers for women” as this way you’ll have a much better chance of appearing on the first page of any search engine results.
You’d probably rather appeal to more people than just a small section of potential customers, but targeted keywords usually generate much more engaged visitors and often result in greater conversions.
Click through rate
It’s very important for websites to appear on the first page of Google (and increasingly BING), especially if it’s within the organic search results. Studies on Click Through Rates (CTR), show that on average 42% of search users click the first result offered to them, with a further 8% clicking the second link in the list. Furthermore, a whopping 62% of users will only ever link from the first search results page and just a mere 23% will continue their search to the second page of results.
Users assume that the number 1 search result will be the best for their needs, but they could be skipping much more relevant businesses or information if pages lower down the list aren’t being optimised correctly.
What can you do to increase your search rankings and CTR?
While it’s worth investing in someone who knows what they are doing there are always some basic things you can do yourself:
This blog post was written by Sparkstone Technology’s resident SEO specialist Dan Humphrey. Why not get in touch to find out how Sparkstone can transform your page rankings with semantically structured (and great looking) websites, well written content and coordinated social media campaigns.