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The Harvey Nichols sale: how excited are you?

Making a Marque

If I were to ask you to give me three brand values that you associate with department store Harvey Nichols, how might you respond?

Luxury, fashionable, expensive? Discerning, aspirational, designer? Taste, decency, decorum?

Probably not lewd, crass or disgusting – words used by an army of consumers responding on Twitter to the brand’s latest summer sale advertising campaign, launched this week to much (undoubtedly intended) media scrutiny. (Search #containyourself and see what you get).

Harvey Nichols wet patch sale ad

It needs little explanation, but no that is not just a shadow on their crotches. They are just that excited.

I was keen to explore my own responses to this campaign on Making a Marque, and to gauge the opinions of a few readers, because even now, after a couple of days’ reflection, I can’t quite decide on which side of the fence I sit.

My gut instinct, I don’t mind admitting, was…

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This entry was posted on June 13, 2012 by in Uncategorized.

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