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Harrods continues to profit from its in-store digital media strategy

Have you thought about selling advertising space within your store?

Retail360 ...International Retail Consultants

Harrods was an early adopter of in-store digital media and continues to use it as a revenue generating tool with third-party advertisers a key element of the store group’s profitable model. By Glynn Davis

Ahead of presenting at the Retail Bulletin In-store Engagement Conference 2012 in London on July 10th Guy Cheston, media sales director at Harrods, runs through his thinking on using digital media in-store at the world-famous department store.

“Although I feel we were quite pioneering with our digital installations, and our most recent one sets a new benchmark, you have to try and stay ahead of the game as technology advances fast. Because obviously what was suitable five or six years back goes out of date quickly,” he says.

The present arrangement involves 170 digital screens located in high footfall areas – notably around the escalators – running on eight different networks. Each network has its own…

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This entry was posted on June 13, 2012 by in Uncategorized.

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