Sparkstone -Multichannel retail software

EPoS, E-commerce, Mobile, Websites, Graphic Design

Harrods continues to profit from its in-store digital media strategy

Have you thought about selling advertising space within your store?

Retail360 ...International Retail Consultants

Harrods was an early adopter of in-store digital media and continues to use it as a revenue generating tool with third-party advertisers a key element of the store group’s profitable model. By Glynn Davis

Ahead of presenting at the Retail Bulletin In-store Engagement Conference 2012 in London on July 10th Guy Cheston, media sales director at Harrods, runs through his thinking on using digital media in-store at the world-famous department store.

“Although I feel we were quite pioneering with our digital installations, and our most recent one sets a new benchmark, you have to try and stay ahead of the game as technology advances fast. Because obviously what was suitable five or six years back goes out of date quickly,” he says.

The present arrangement involves 170 digital screens located in high footfall areas – notably around the escalators – running on eight different networks. Each network has its own…

View original post 550 more words


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


This entry was posted on June 13, 2012 by in Uncategorized.

Blog Moderator:

Enter your email address to follow this blog and receive notifications of new posts by email.

Recent Tweets

Error: Twitter did not respond. Please wait a few minutes and refresh this page.


Sparkstone Retail Software manages customers, products & orders from multiple channels. Packed with over 50 modules to improve your productivity, your customers' experience and ultimately your profitability.

Whether you have fifty outlets or a single store, one warehouse or many, we supply one of the most fully featured epos, ecommerce and mobile commerce solution available.

%d bloggers like this: