EPoS, E-commerce, Mobile, Websites, Graphic Design
On the Sparkstone website we have a live chat tool called Who’s On, and not only does it enable us to talk directly with our customers whilst they are visiting our website, it also enables us to track which page they have visited.
Today I watched as somebody from a rival company trawled through over 40 pages of our content and then used the live chat tool to try and fish for prices on our e-commerce solutions.
This trawling of our content got me thinking about other possible reasons why they might have come to our website and I wondered whether other visitors are using or site to gather content for their own websites and blogs.
After just a few searches on Google using content that I had created myself for Sparkstone, I came across at least three companies all using ripped off versions of our content, in blatant breach of our copyright. It’s obviously flattering to think that content I worked hard to write is considered good enough to steal, but imagine if this was your content as an e-commerce retailer – it’s hard enough as it is to get unique product descriptions, but to have a competitor copy that content could be damaging to your sales figures.
Do a few searches on Google now, using content that you know should be unique to your own website – i.e. you wrote it yourself or bought the content from a copywriter with the understanding that you would own the rights to the content. If the search comes up with websites using duplicates of your content, either in part or completely word-for-word, get in contact with the business and ask them to remove the content.
If they refuse, or they are outside of your country’s jurisdiction (UK, EU, etc) then make sure you name and shame them before changing your own website content. Obviously Google will know the difference between your content and theirs, as yours should have been indexed first. But by having duplicate content available on the web it waters down your message and could let potential customers find your competitors first.